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Successful networkers don’t just make an effort to meet as many people as they can, they also make an effort to bring people together within their network. When you introduce two connections, your network becomes stronger and more valuable. But how do you introduce two people effectively?
First, play matchmaker.
First, you need to identify two people within your network who can benefit from knowing each other. Pair people up who have similar interests or goals. Or, match up two people who might be able to help each other in some way. Make an effort to help both parties with your introductions, not just one.
Remember, your connections trust you to carefully screen people before you make introductions. They don’t necessarily want to be bombarded by random requests, and you need to respect that. Don’t sell out your network to just anyone!
And now, the guidelines.
Here are a few quick tips for writing an introduction email to someone in your network:
- Keep it brief. You don’t need to write novel.
- Reference similarities. What do these two people have in common?
- Be specific. Provide specifics that can facilitate conversation between your connections.
- CC both parties on the email. That way, they can just hit “Reply.”
You can use this format on LinkedIn messaging or regular email. Either way works!
Okay, now here’s what you say…
You don’t want to randomly introduce two connections without context. This will not be helpful to either party. That’s why crafting a brief, informative message to each contact is critical. The good news is that writing an introduction email doesn’t have to be hard. You just need to know what to say! Make sure you send a brief message explaining how each person can benefit from knowing each other.
Here’s an example of an introduction email:
Hi Linda, this is Lucy – she’s interested in getting playing a bigger part in breast cancer awareness. Since you’re an active volunteer for the National Breast Cancer Foundation, I thought you two would like to connect and collaborate in some way. Happy networking!
There you have it. Now that you know how to write an introduction email, it’s time to get out there and start bringing people together!
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